Bishop Planetarium is well-attended by school groups. However, visitation was low among couples and families. As a labor of love, I tried to expand their universe.
DPD is a small, Louisiana-based distiller of high-quality spirits. While growing their distribution, they actively market online purchases and events through social media, their DistillerEclub database and some traditional print. They are a fun, slightly irreverent company following their passion and the messaging reflects that.
Unfortunately, consumers don't usually think about pest control until they have a problem. When they do, you should be top-of-mind.
Ocean Reef is an exclusive, private club in Key Largo, Florida. Their exceptional amenities, tropical location and one-on-one service are known only to a select few. So, while they cherish their secluded lifestyle, it was time to put them on the map.
Surprisingly, with great name recognition, most residents and visitors weren’t aware of a Richard Petty Driving Experience race track in Orlando. Like most smaller attractions, RPDE wanted to drive attendance from the big theme parks. From an advertising standpoint, it was time for a left turn, too.
Miller's Field House is an Orlando-based sports bar with a friendly atmosphere and unusually good food. With future franchise plans, they wanted a rebrand. It was time to raise the sports bar.
Gaia Hotel and Spa is an eco-friendly, boutique hotel located in northern California. They boast exceptional amenities and luxurious accommodations not usually found in such a secluded destination.
Orlando’s long-awaited Dr. Phillips Performing Arts Center is a technological marvel. It was also envisioned to eliminate the stuffy, elitist atmosphere associated with the arts. Appropriately, they wanted their pre-opening messages to be entertaining, too.
As previously mentioned, I’m prolific. From content and social media to print and broadcast, the following pages are home to the variety of work that I crank out on a regular basis.
LifeStiks manufactures unique, oral swab testing products for alcohol, HIV and pregnancy. A simple saliva-swab test shows consumers the results in less than two minutes. So far, my initial packaging and branding efforts have been all positive.
I’ve been told that I have too much on my site. Apparently, I don’t listen.
Longboat Key Club is an upscale resort near Sarasota, Florida. Their laid-back atmosphere and exceptional amenities are only surpassed by their tropical location. It’s all about the beach, and so is the work.
The last quarter of the year is slow for most Florida destinations. A 4th quarter promotion to spike overnight stays from drive-markets was in order. The Getaway Card offered visitors savings on everything from romantic dinners to room rates. Consumers saved money and St. Augustine saved shoulder season.
Savannah is known for its incredible history and architecture. However, the city also has a sister-side where a playful, artistic and somewhat quirky street culture lives, too. This eclectic personality appeals to visitors every bit as much as Savannah’s exceptional beauty. Sometimes, a photoshopped picture really is worth a thousand words.
IMAGE 1_FACEBOOK/INSTAGRAM:
ASSOCIATED COPY: From Michelangelo to Marilyn, exceptional artwork in all forms is on display here. Whether it’s renaissance, rococo, folk or funky, you’ll always find something that blows your skirt.
Pre-retouched image by A t t I c F I r e.
IMAGE 2_FACEBOOK/INSTAGRAM:
ASSOCIATED COPY: Savannah is charmingly old, yet decidedly young-at-heart. Where our revered history and architecture mingles with all things new and unique. Around here, you'll find our personality is as inviting as our beauty.
IMAGE 3_FACEBOOK/INSTAGRAM:
ASSOCIATED COPY: Savannah is a unique place. Majestic, yet playful. Authentic and artistic. From our exceptional history and architecture to our eclectic shops and restaurants, every corner makes you smile.
BOTTOM IMAGES_ WEB BANNER ADS.
Rather than create a bazillion more pages, these last few pages are a collection of one-offs and small campaigns.
Another page that I’ll add work to occasionally. If you made it this far, thanks for looking.
Mission Inn is primarily known as a golf resort with a very challenging course. That equity can also convey all the other exceptional amenities you’ll find there.
Insight Credit Union has a stable base of older customers. Knowing that once someone opens a bank account it is very difficult to get them to change, they wanted to attract more young consumers.
The Asheville area is famous for it's breathtaking natural surroundings. However, the downtown area boasts a vibrant, free-spirited culture that most visitors overlook. Sometimes, you just have to put up a sign.
Social media and website images. Also used in occasional print executions.