I began my career as an art director but always appreciated the copy side. Eventually, out of love and necessity, I started writing, too.
My approach to advertising is pretty simple. I learned a long time ago, and still believe, that building a brand is about making friends. I could go on about forming emotional bonds with rational attributes or brand engagement, disruption and the like, but I still like the idea of making friends. Whether it’s content, print, video, or whatever qualifies as advertising today, the work that is remembered, acted on and talked about conveys a personality and insight that consumers embrace. The difficult part, and my strength, is maintaining that personality in the work while still incorporating somewhat complicated and layered messages–also known as working against the brief. Sometimes, my solutions are visual, often they are copy-driven. However, no matter the execution, I always strive to make them relevant, engaging and entertaining.
Over the years, at big shops in Chicago and small ones in Central Florida, I’ve garnered my share of accolades: Clio, CA Annual, Print Regional Design Annual, New York Festivals, Archive Magazine, Adweek’s Southeast Creative All-Star Team (not sure if they do that anymore), and a lot of Addys.
I’ve been told that I’m smart, insightful, extremely prolific and, for the most part, play well in the sand box. Take a look at my goods. If you like what you see and read, give me shout. I’d love to talk, correspond, or whatever.
Thanks for looking. Bill